ASAHI is the most authenticated award on book-reading promotion in the world which is granted biannually to a group or institute which has played a sustainable role in implementing reading promotion programs for children and young adults. In Iran, Children Book Council, the national branch of International Board on Books for Young People (IBBY) introduces the nominee for this award.
The inclusion criteria for this award are sustainability and continuity, promotion and effectiveness, enjoying the national support, ability to be modeled, ability to be repeated, high-quality of readable materials and availability of them and also measurable results in the implemented projects.
The Promotion Award committee of CBC introduced “Bamdad of Libraries and Promotion of Reading” Project to the board of directors of CBC. “Bamdad of Libraries and Promotion of Reading” Project is the oldest book reading project in Iran, whose fundamental aim is sending high-quality books to the children living in the deprived areas of Iran who mostly have never read books except their educational ones. This project was founded in 1996 by Children Books Council when a young adult named Bamdad died.
