Esmail Yazdanpour | Reading is that unique nexus between the individual mind and the human culture. For the past 3000 years, books have shown to be the most truthful medium of culture and no other media has ever provided better services to the society. In the past five years, reading promotion projects in Iran have enjoyed a fresh start. An astonishing number of group and individual book promoters have started new and innovative rounds of activities. They have started forming networks and communicating each other, thus learning from each other and using new ideas and methods for reading promotion in every corner of the country. As a result of these emerging networks in different cities and villages, municipalities are planning fresh cultural projects around books and reading, village authorities have recognized village libraries as centers for public to participate in rural development projects. Moreover, individual and organizational reading projects are now recognized and are finding new languages and platforms for communication of ideas and experiences. All these are is boosting writers, publishers, book distributors, bookstores and libraries who in turn, find their specific location within the network. Even the social media, once recognized as a threat to the book, is serving the flow of books and promotion of reading within different layers of society. Today reading promotion initiatives in Iran have found their due central position and every cultural, educational, environmental activist, has discovered the pivotal role reading promotion campaigns can play for development of any benevolent project. This is a brief report on some of the main initiatives for reading promotion in Iran. Although such a general report cannot cover all the creativities and new energies that are activated in the field, it clearly shows a map of the prodigious position of such projects at every level of the Iranian society
